« Market entry strategy »

A carefully planned entry into foreign markets

BV CAPITAL AFRICA has extensive expertise in supporting companies and international groups in their market entry strategies abroad.

Our dedicated Market Entry advisory offering will help you secure and optimise your strategic greenfield investments, partnerships and external growth operations in Morocco and West Africa.

The key success factors for entering a foreign market such as Morocco or West African countries require, prior to your investment and before committing significant resources, a thorough assessment and completion of the following key steps:

  • Market analysis and market segmentation based on your industry sector;
  • Analysis of legal and tax regulations relating to market entry;
  • Upfront identification of industrial sites or logistics platforms as part of a greenfield development.
  • Screening of acquisition targets (M&A) or high-quality local companies for potential commercial partnerships.

BV CAPITAL AFRICA has developed a dedicated advisory offering for international companies planning to develop, expand or relocate their activities to Morocco or West Africa.

During the prospecting phase, we assist you with the following key steps:

Information gathering

  • We carry out tailor-made market and segment studies specific to your industry.
  • We provide you with information on the legal, tax and labour framework specific to your establishment or acquisition project.
  • We prepare structured and detailed analyses to help you optimise your GO / NO-GO decisions.

Partner search

  • We carry out a detailed screening of the main acquisition targets or potential commercial partners, carefully selected using a multi-criteria approach.
  • We coordinate and support you throughout the approach phase with targets or partners.
  • We assist you throughout all phases of the negotiations.

Accessing incentives and grants

  • We identify the various incentives and grants available to you as part of your greenfield development.
  • We work with you on the preparation of your investment files.
  • We assist you in your dealings with public bodies dedicated to investment.

During the analysis phase, we assist you with the following key steps:


Site search & selection



  • We carry out a screening of industrial premises, land and logistics centres in Morocco based on your search criteria.
  • We assist you throughout all contact phases with the main real estate groups, both public and private.
  • We put you in contact with leading design and engineering firms, carefully selected based on their track record and past projects.

Business plan preparation



  • We help you build a robust and viable business plan that takes local specificities into account.
  • We carry out a critical review of your financial projections, drawing on our expertise of the market, companies and the sector.

Investment structuring



  • We propose a tailored approach to financing your industrial investment.
  • We structure your investment project (bank financing, build & lease) in coordination with the main financing and build & lease players in Morocco.
  • Our network of legal and tax experts, drawn from the leading firms in the market, will assist you in structuring your transactions.

During the execution phase of your project, we assist you with the following key steps:

Acquisition advisory

  • Following the screening carried out during the prospecting phase, we advise you on all stages of the acquisition of the selected target, through to closing of the transaction.
  • Approach phase with the target’s shareholders.
  • Collection of financial and operational information.
  • Valuation of the target and analysis of the acquisition structure.
  • Drafting of a Letter of Intent (LOI).
  • Assistance in managing the due diligence process alongside the advisors you have selected.
  • Assistance dans toutes les phases de négociations jusqu’au closing de l’opération.

Fundraising and financing

  • We assist you in structuring the financial package for your investment.
  • We organise a roadshow with leading investment funds with a view to an equity fundraising.
  • We identify and select the most suitable banking partners to arrange the debt financing required for your project.

Contact us

Our teams are at your disposal to answer any questions you may have.

Get in touch with us